Many companies have a financial KPI which can be very motivating but the same KPI can put the brand at risk.
We show our clients the impact and the risk they take with setting these KPI’s. We provide them with safe boundaries and monitor them so reaching their KPI’s takes place in a risk free environment.
We measure the impact the KPI’s have on the brand, when we present our feasibility study, to give a better understanding which risks the company can undertake.